How to Add a Link to Your TikTok Bio
TikTok's link setup has its own quirks — including a follower-based eligibility rule most people hit without warning. Here's exactly how to add it, work around the business-account requirement, and what to link to once it's live.
Updated for 2026 · 4 min read
How to Add a Link to Your TikTok Bio
TikTok keeps this simple once you find it. From the app:
- Open your profile and tap Edit profile
- Tap the Website field
- Type or paste your URL
- Tap Save
That's the whole process on desktop or mobile — the link shows up on your profile right away and is tappable for anyone who visits it. If you don't see a Website field at all, that's an eligibility issue, not a bug — see the next section.
Adding a Link Without a Business Account
TikTok has historically gated the clickable Website field behind a minimum follower count for personal accounts. If the field is missing or won't save a working link, you don't need to wait until you hit that threshold — switching to a free Business Account removes the follower requirement entirely.
To switch: go to Settings and privacy → Manage account → Switch to Business Account, pick a category, and confirm. This doesn't change how your content performs or who can see your videos — it just unlocks the Website field (along with basic analytics) regardless of your follower count.
Why "Link in Bio" and Not a Link in Your Caption
Links typed into a video caption or a comment aren't clickable on TikTok — the app just shows them as plain text. The Website field on your profile is the one reliably clickable link every eligible account gets, which is exactly why creators say "link in bio" instead of pasting a URL under the video itself.
What to Actually Put in That One Link
TikTok gives you exactly one clickable link, the same as LinkedIn — so a single product page or one specific video isn't a great use of it, since you'd have to keep swapping the URL every time you post something new.
Most creators point it at a link-in-bio page instead: one permanent URL that holds everything a viewer might want — your shop, your other socials, a booking link, an email signup — and that you can update any time without ever touching your TikTok settings again.
How Do I Add My Instagram Link to My TikTok Bio?
Paste your Instagram profile URL directly into the Website field using the same steps as any other link. That works fine if Instagram is the only other place you want to send TikTok viewers.
If you'd rather point people to Instagram and everywhere else you post — your shop, YouTube, a booking link — a link-in-bio page is the better fit for that single slot. List Instagram as one item on the page alongside your other socials, and update the page whenever your priorities change without ever touching your TikTok settings again.
"Making a Linktree" for TikTok
If you've searched for how to "make a Linktree" or "add a Linktree" to TikTok, the word has become shorthand for any link-in-bio page, not just the original product. The steps are the same no matter which tool you use: build the page, copy its link, then paste that link into the Website field using the steps above.
soc.bio works the same way and its free plan includes unlimited links and full page customization, so you're not locked into a single template while you set it up.
Frequently Asked Questions
How do I put a link in my TikTok bio?
Open your profile, tap Edit profile, then tap the Website field. Type or paste your URL and tap Save — it's live immediately.
How do I put a link in TikTok bio without a business account?
Most personal accounts with enough followers can add a link directly. If the field isn't available to you, a free Business Account removes the follower threshold entirely.
How do I add a website to my TikTok bio?
The Website field accepts any URL — a personal site, a shop, a link-in-bio page, or anywhere else you want visitors to land.
Can I post a clickable link in a TikTok video or caption?
No — links in captions and comments aren't clickable. The bio Website field is the only reliably clickable link every profile gets.
How do I make a Linktree for TikTok?
"Linktree" is often used generically for any link-in-bio page. Build one with a tool like soc.bio, copy its URL, and paste it into your TikTok Website field.
Setting up Instagram or LinkedIn too?
See the Instagram & LinkedIn guide →One Link. Everything You Post.
Build a free soc.bio page once, then use the same link for TikTok, Instagram, and everywhere else you're only given one.
Create Your Free Page