For Estheticians & Nail Techs
Turn Before-and-Afters Into Booked Appointments
One link for booking, your service menu, and gift cards — so every glow-up you post can fill your next open slot.
A Great Result Shouldn't End in a DM Queue
Someone loves your work, taps your bio link — and there's no way to actually book. Every extra step between "I want this" and "I'm booked" loses clients.
Without a Page: A Bottleneck
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"DM to book" means waiting on replies, not a confirmed appointment.
With soc.bio: Book Instantly
Book an appointment
View service menu & pricing
Buy a gift card
Built for How You Book Clients
Book Without DMs
Connect any booking tool so clients pick a slot directly.
Show Your Service Menu
List each service with a price using a pricing card.
Sell Gift Cards
Link or feature gift cards for year-round sales.
Showcase Before & Afters
Group photos into a swipeable carousel.
Feature New Openings
Pin a link for last-minute cancellations or new slots.
See What Books the Most
Upgrade to track which service link gets the most clicks.
Questions From Estheticians & Nail Techs
Can clients book directly from my bio link?
Yes — connect any booking tool so clients pick a slot without a DM.
Can I list my service menu and prices?
Yes — add a pricing card for each service.
Can I sell gift cards?
Yes — link or feature gift cards any time of year.
Is it free to get started?
Yes — the free plan includes unlimited links and full customization.
Not an esthetician? See more ways businesses use soc.bio.
Browse all use cases →